Early Demand Indication Monitor – EDIM

During the COVID-19 pandemic the idea to
develop a tool that gives indications on the
smallest movements in the market was born.
Based upon publicly available data, newly
developed indicators and our own data, a
joint commercial taskforce to create the EDIM
Dashboard was set up. EDIM enables to
assist the Lufthansa Group Executive
Management on their decision making.
My role was delivering input from a sales
point of view and to provide weekly
commentaries of major developments.