From Idea to Product

Based on the white label pre-study, the
management board asked us to develop a
prototype for a new product. After a thorough
ideation process, dealing with limited budget,
the “Any Way Travelpass” was created. The
idea was that customers knows time, day and
destination for their journey, but would only be
informed 72h before departure with which
Lufthansa Group airline they fly. This allows
airlines to optimize flight inventory while
giving customers the benefit of attractive
prices. A dedicated webpage, as well as a
marketing campaign was developed.

Prototyping and Optimization

The first prototype was launched in Germany
with a very manual back-office process,
targeting five destinations. After roll-out, the
product idea was picked up by well-known
influencers and major daily newspapers, and
thus received an additional boost. Key
learnings from this prototype were used to
test the product in international market
environments and to address different
customer segments. Furthermore, together
with an incubator we semi-automatized backoffice
processes and adapted the new system
to the actual IT environment. All findings were
gathered, and we produced a development
catalogue to start the implementation of this a
product.